Too Faced is a makeup brand that pushes boundaries and sets industry trends. Through retro-inspired packaging, product innovation and charming luxe details, Too Faced Co-Founder and Creative Directo, Jerrod Blandino captures the hearts of his clients around the globe by taking the mystery out of makeup and inspiring women to revel in their femininity.
With their motto ‘Why be pretty when you can be gorgeous’, Too Faced offers a touch of irreverence, fun, and originality every day.
Created in 1998, Too Faced was created with a clear vision: to launch an artistic makeup brand as opposed to an artistry makeup brand. Creative Director Jerrod Blandino was dissatisfied with the variety of cosmetics available in the marketplace and decided to take matters into his own hands. He began to mix up his own rich pigments and custom colour cosmetics for his clients, and these signature formulations allowed him to build upon his reputation for creativity and quality.
After several months of this innovation, Jerrod joined forced with entrepreneurial businessman and best friend Jeremy Johnson – and Jerrod’s dream of creating his own makeup brand was born. Too Faced quickly gained a keen following of both stars and everyday women who craved the irreverence and uniqueness of the formulations.
Today, Jerrod and Jeremy are still very much at the helm of Too Faced, and oversee each and every formulation, marketing campaign and product design. Their passion lies in innovation and thinking outside of the industry box, which has cultivated a loyal and dedicated following. The Too Faced cosmetics collection includes many cult products including Leopard Love Bronzer, Lip Injection Lip Plumper, the Shadow Insurance Eye Primer, Liquif-Eye, and the Primed and Poreless Powder.
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